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Advertising : Principles and Practice - 7th edition

Advertising : Principles and Practice (ISBN10: 0131465600; ISBN13: 9780131465602)
ISBN13: 978-0131465602
ISBN10: 0131465600

Summary: For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.

Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

Edition/Copyright: 7TH 06
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 05/19/2005
International: No

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Upper Saddle River, N. J 2006 Hardcover Seventh Edition Very Good Condition Text appears clean, some shelf and corner wear, binding is very good. Size: col. ill.; 29 cm. 592 pp. Multiple copies avai morelable this title. Quantity Available: 5. Shipped Weight: 1-2 kilos. Category: Education; Advertising; ISBN: 0131465600. ISBN/EAN: 9780131465602. Dewey Code: 659.1 22. Inventory No: 1561001883. less
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Steve Frim (Cover Design & Design) Upper Saddle River, NJ 2006 Decorative Hardcover 7th Edition/1st Printing Very Good. No Jacket Oversized/Over Weight Book. Folio-over 12"-15" tall. 592 pp. Over-si morezed and/or over weight book; extra postage required. Solidly bound copy with minimal external wear, crisp pages and clean text. No dj. Small stains on top and fore edges. Slightly skewed spine. less
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