Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account

Advertising : Principles and Practice - 8th edition

Advertising : Principles and Practice (ISBN10: 0136041957; ISBN13: 9780136041955)
ISBN13: 978-0136041955
ISBN10: 0136041957

This edition has also been released as:
ISBN13: 978-0132224154
ISBN10: 0132224151

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.

Edition/Copyright: 8TH 09
Publisher: Prentice Hall, Inc.
Year Published: 2009
International: No

View Table of Contents

Other Editions of Advertising : Principles and Practice:

List Price: $0.00
Used  Currently Sold Out
New  Currently Sold Out