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Advertising : Principles and Practice - 8th edition

by Sandra Moriarty, William D. Wells and Nancy Mitchell

Advertising : Principles and Practice (ISBN10: 0132224151; ISBN13: 9780132224154)
ISBN13: 978-0132224154
ISBN10: 0132224151

This edition has also been released as:
ISBN13: 978-0136041955
ISBN10: 0136041957

Summary: Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.

Edition/Copyright: 8TH 09
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 02/15/2008
International: No

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