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Advertising : Principles and Practice - 8th edition

Advertising : Principles and Practice (ISBN10: 0132224151; ISBN13: 9780132224154)
ISBN13: 978-0132224154
ISBN10: 0132224151

This edition has also been released as:
ISBN13: 978-0136041955
ISBN10: 0136041957

Summary: Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.

Edition/Copyright: 8TH 09
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 02/15/2008
International: No

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2008-02-11 Hardcover 8 Fair 0132224151 Acceptable Condition. TEXT BOOK ONLY, NO SUPPLEMENTAL ITEMS SUCH AS CDS OR ACCESS CODES IF APPLICABLE. BINDING IS STARTING TO TEAR FROM SPINE BUT PAGES ARE NOT ...show more LOOSE. PAGES IN GOOD SHAPE WITH NO WRITING OR HIGHLIGHTING. BACK COVER CONTAINS STICKERS ASSOCIATED WITH USED TEXT BOOKS. Ships immediately. ...show less
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Upper Saddle River, NJ 2008 Hard cover 8th ed. Fair. Glued binding. Paper over boards. 640 p. Contains: Illustrations, black & white, Illustrations, color, Tables, black & white, Figures.
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