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Advertising : Principles and Practice

Advertising : Principles and Practice - 8th edition

Advertising : Principles and Practice (ISBN10: 0132224151; ISBN13: 9780132224154)
ISBN13: 978-0132224154
ISBN10: 0132224151

This edition has also been released as:
ISBN13: 978-0136041955
ISBN10: 0136041957

Edition/Copyright: 8TH 09
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Published: 02/15/2008
International: No

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Upper Saddle River, NJ 2008 Hard cover 8th ed. Good. Glued binding. Paper over boards. 640 p. Contains: Illustrations, black & white, Illustrations, color, Tables, black & white, Figures.
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