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Advertising : Principles and Practice - 9th edition

Advertising : Principles and Practice (ISBN10: 0132163640; ISBN13: 9780132163644)
ISBN13: 978-0132163644
ISBN10: 0132163640

This edition has also been released as:
ISBN13: 978-0132163736
ISBN10: 013216373X

Summary: For introductory courses in Advertising. Moriarty teaches students about effective marketing.

Edition/Copyright: 9TH 12
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 03/01/2011
International: No

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Boston, MA 2011 Hard cover 9th ed. Fair. Glued binding. Paper over boards. 657 p. Contains: Illustrations, black & white, Illustrations, color, Tables, black & white, Figures.
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