Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 7th edition

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN10: 0324321430; ISBN13: 9780324321432)
ISBN13: 978-0324321432
ISBN10: 0324321430

This edition has also been released as:
ISBN13: 978-0324408072
ISBN10: 0324408072

Summary: The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of adv
ertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
...show more
Summary: The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics. ...show less

Edition/Copyright: 7TH 07
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 01/20/2006
International: No

View Table of Contents



List Price: $262.75
Used $5.00
Used
Save $257.75 (98%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 10 hours and 50 minutes and it ships by Noon CT today!
New  Currently Sold Out
Marketplace sellers starting at $1.99

20 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (20)  |  New (2)  |  Like New (1)  |  Very Good (5)  |  Good (6)  |  Acceptable (6)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
thriftbooks-com
Saint Louis, MO
Seller Rating: 4.5
Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Silver Arch Books
St Louis, MO
Seller Rating: 4.6
Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi.
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Goodwill of Southern California
Ontario, CA
Seller Rating: 4.4
Item is in Acceptable condition: Item shows moderate signs of wear, but is complete and functions as intended. Signs of wear may include scratches, marks, dents, worn cover / corners or other aestheti ...show morec issues. Item may have identifying marks from previous ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Blue Cloud Books
Phoenix, AZ
Seller Rating: 4.6
This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books ??? Hot deals from the land of the sun.
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
AtlantaBookCompany
Atlanta, GA
Seller Rating: 4.5
A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our mailers are 100% recyclable.
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
HippoBooks-DB
Toledo, OH
Seller Rating: 4
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$2.49
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.6
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$6.99
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Clive
Clive, IA
Seller Rating: 4.9
2006 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access ...show morecodes. Customer service is our top priority! ...show less
$7.98
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Batavia, IL
Seller Rating: 4.1
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$12.99
+$3.99 s/h
Add marketplace to your cart
Good
SUPER BOOKS
Fort Mill, SC
Seller Rating: 3.9
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.
Page:   1     2     |   Next >
Close
Close
Close