Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 7th edition

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN10: 0324321430; ISBN13: 9780324321432)
ISBN13: 978-0324321432
ISBN10: 0324321430

This edition has also been released as:
ISBN13: 978-0324408072
ISBN10: 0324408072

Summary: The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of adv ...show moreertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics. ...show less

Edition/Copyright: 7TH 07
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 01/20/2006
International: No

View Table of Contents
View Digital Rights

Other Editions of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications:


List Price: $252.00
Used $5.00
Used
Save $247.00 (98%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 18 hours and 31 minutes and it ships by Noon CT tomorrow!
New $6.85
eTextbook $72.99
Marketplace sellers starting at $1.99

28 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (28)  |  New (6)  |  Like New (1)  |  Very Good (5)  |  Good (14)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$6.85
+$3.99 s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Brand new book. Trackable expedited shipping options available.
$239.44
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
BookHolders MD
College Park, MD
Seller Rating: 4.66
seventh Good [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: seventh ] Publisher: South-Western College Pub Pub Date: 1/20/2006 Binding: Hardcover Pages: 656.
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
Big Hearted Books
Sharon, MA
Seller Rating: 4.33
Fine Enjoy this book. It could almost pass as new and is in gift giving condition. Big Hearted Books shares its profits with schools, churches and non-profit groups throughout New England. Thank you ...show more for your support! ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Free State Books
Halethorpe, MD
Seller Rating: 4.54
Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Yankee Clipper Books
Windsor Locks, CT
Seller Rating: 4.57
Book shows a small amount of wear to cover and binding. Some pages show signs of use. Sail the Seas of Value
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Silver Arch Books
St Louis, MO
Seller Rating: 4.59
Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
AtlantaBookCompany
Atlanta, GA
Seller Rating: 4.59
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our ma ...show moreilers are 100% recyclable. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Goodwill Discount Books
North Las Vegas, NV
Seller Rating: 4.3
Good shape, medium wear. shows little to no wear
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$2.49
+$3.99 s/h
Add marketplace to your cart
New
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/AOP/PO Boxes). NEW book
Page:   1     2     3     |   Next >
Close
Close
Close