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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 7th edition

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN10: 0324321430; ISBN13: 9780324321432)
ISBN13: 978-0324321432
ISBN10: 0324321430

This edition has also been released as:
ISBN13: 978-0324408072
ISBN10: 0324408072

Summary: The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of adv
ertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
...show more
Summary: The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics. ...show less

Edition/Copyright: 7TH 07
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 01/20/2006
International: No

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