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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 7th edition

by Terence A. Shimp

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN10: 0324408072; ISBN13: 9780324408072)
ISBN13: 978-0324408072
ISBN10: 0324408072

This edition has also been released as:
ISBN13: 978-0324321432
ISBN10: 0324321430

Summary: The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of adv ...show moreertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics. ...show less

Edition/Copyright: 7TH 07
Cover:
Publisher: South-Western Publishing Co.
Year Published: 2007
International: No

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