Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 7th edition

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN10: 0324321430; ISBN13: 9780324321432)
ISBN13: 978-0324321432
ISBN10: 0324321430

This edition has also been released as:
ISBN13: 978-0324408072
ISBN10: 0324408072

Summary: The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of adv ...show moreertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics. ...show less

Edition/Copyright: 7TH 07
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 01/20/2006
International: No

View Table of Contents
View Digital Rights

Other Editions of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications:


List Price: $242.50
Used $5.00
Used
Save $237.50 (98%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 22 hours and 49 minutes and it ships by Noon CT tomorrow!
New $10.63
Rental $75.49
Due back 12/19/2014
eTextbook $48.49
Marketplace sellers starting at $1.99

29 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$10.63
+$3.99 s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Brand new book. Trackable expedited shipping options available.
$225.94
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
Close
Close
Close