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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 8th edition

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN10: 0324593600; ISBN13: 9780324593600)
ISBN13: 978-0324593600
ISBN10: 0324593600

Summary: The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier c ...show moreoverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). ...show less

Edition/Copyright: 8TH 09
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 12/29/2008
International: No

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2008 Hardcover Fair May have highlighting or writing depending on stock, best looking books go first. Book only no supplementary matrials included. PLEASE NOTE. if the book is Very good good or ac ...show moreceptable it may come with a Rental used sticker on the front cover this is NOT a rental, it is hard to remove all the stickers. Regualar media mail for 3.99 Takes quite a while I would suggest priority maile. IMPORTANT you have 10 days from order date to return for full refund or a 10% restocking fee will be added. I. ...show less
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U.S.A. 2008 Hardcover Eighth Edition Very Good. No Jacket as Issued Small 4to. The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNIC ...show moreATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. ...show less
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