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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - 8th edition

by Terence A. Shimp

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN10: 0324593600; ISBN13: 9780324593600)
ISBN13: 978-0324593600
ISBN10: 0324593600

Summary: The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier c ...show moreoverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). ...show less

Edition/Copyright: 8TH 09
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 12/29/2008
International: No

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2008 Hardcover Fair NO CD; No Access Code; Some highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and corner wear; Unless stated otherwise her ...show moreein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
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