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Advertising : The Uneasy Persuasion - 84 edition

Advertising : The Uneasy Persuasion (ISBN10: 0465000800; ISBN13: 9780465000807)
ISBN13: 978-0465000807
ISBN10: 0465000800

This edition has also been released as:
ISBN13: 978-0465000784, 978-0465000791
ISBN10: 0465000789, 0465000797

Summary: A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.

Edition/Copyright: 84
Cover: Paperback
Publisher: Basic Books, Inc.
Published: 08/28/1986
International: No



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