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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice - 10th edition

ISBN13: 978-0133506884

Cover of Advertising & IMC: Principles and Practice 10TH 15 (ISBN 978-0133506884)
ISBN13: 978-0133506884
ISBN10: 0133506886
Cover type: Hardback
Edition/Copyright: 10TH 15
Publisher: Prentice Hall, Inc.
Published: 2015
International: No
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Advertising & IMC: Principles and Practice - 10TH 15 edition

ISBN13: 978-0133506884

Sandra Moriarty

ISBN13: 978-0133506884
ISBN10: 0133506886
Cover type: Hardback
Edition/Copyright: 10TH 15
Publisher: Prentice Hall, Inc.

Published: 2015
International: No
Summary

For introductory courses in advertising.

An accessible, well-written, and student-friendly approach to advertising.

Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience--for you and your students. Here's how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication-multi-platform, as well as multimedia- and the discussion is embedded seamlessly throughout the book.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

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