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Advertising and Integrated Brand Promotion - With Webtutor

Advertising and Integrated Brand Promotion - With Webtutor - 5th edition

ISBN13: 978-0324689297

Cover of Advertising and Integrated Brand Promotion - With Webtutor 5TH 09 (ISBN 978-0324689297)
ISBN13: 978-0324689297
ISBN10: 0324689292
Cover type:
Edition: 5TH 09
Copyright: 2009
Publisher: South-Western Publishing Co.
Published: 2009
International: No

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Advertising and Integrated Brand Promotion - With Webtutor - 5TH 09 edition

ISBN13: 978-0324689297

Thomas O'Guinn, Chris Allen and Richard J. Semenik

ISBN13: 978-0324689297
ISBN10: 0324689292
Cover type:
Edition: 5TH 09
Copyright: 2009
Publisher: South-Western Publishing Co.
Published: 2009
International: No
Summary

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Other Editions for Advertising and Integrated Brand Promotion - With Webtutor

Cover of Advertising and Integrated Brand Promotion 6th edition

Advertising and Integrated Brand Promotion - 6th edition

ISBN13: 978-0538473323
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