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Advertising and Integrated Brand Promotion - With Webtutor - 5th edition

Advertising and Integrated Brand Promotion - With Webtutor (ISBN10: 0324689292; ISBN13: 9780324689297)
ISBN13: 978-0324689297
ISBN10: 0324689292

Summary: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Edition/Copyright: 5TH 09
Cover:
Publisher: South-Western Publishing Co.
Year Published: 2009
International: No



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