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Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion - 5th edition

ISBN13: 978-0324568622

Cover of Advertising and Integrated Brand Promotion 5TH 09 (ISBN 978-0324568622)
ISBN13: 978-0324568622
ISBN10: 0324568622
Cover type: Hardback
Edition/Copyright: 5TH 09
Publisher: South-Western Publishing Co.
Published: 2009
International: No

List price: $290.75

Advertising and Integrated Brand Promotion - 5TH 09 edition

ISBN13: 978-0324568622

Thomas O'Guinn, Chris Allen and Richard J. Semenik

ISBN13: 978-0324568622
ISBN10: 0324568622
Cover type: Hardback
Edition/Copyright: 5TH 09
Publisher: South-Western Publishing Co.

Published: 2009
International: No
Summary

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.