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Advertising and Integrated Brand Promotion - 5th edition

Advertising and Integrated Brand Promotion (ISBN10: 0324568622; ISBN13: 9780324568622)
ISBN13: 978-0324568622
ISBN10: 0324568622

This edition has also been released as:
ISBN13: 978-0324569407
ISBN10: 0324569408

Summary: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Edition/Copyright: 5TH 09
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 04/18/2008
International: No

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