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Advertising and Promotion - Text Only - 9th edition

Advertising and Promotion - Text Only (ISBN10: 0073404861; ISBN13: 9780073404868)
ISBN13: 978-0073404868
ISBN10: 0073404861

Summary: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and p ...show moreersonal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century. ...show less

Edition/Copyright: 9TH 12
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 02/15/2011
International: No

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9th edition. Book is in great condition!! Cover shows very little edge wear and corners are gently rubbed. Pages have very minimal markings. FAST SHIPPING W/USPS TRACKING!!!
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2011 Hardcover Good Used items will have varying degrees of wear, highlighting, etc. and may not include extra supplements such as web access codes. Some stock includes Comp copies, which are boug ...show moreht and sold at same prices. In Stock. Ships within 1 business day from Ohio, United States. Expedited shipping available. We only ship within the contiental US. All book sales guaranteed. Our business has been selling quality books for over 100 years. ...show less
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New York, NY 2011 Hard cover 9th Revised ed. Good. Sewn binding. Cloth over boards. 864 p. Contains: Illustrations.
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