Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Advertising and Promotion - 8th edition

Advertising and Promotion (ISBN10: 0073381098; ISBN13: 9780073381091)
ISBN13: 978-0073381091
ISBN10: 0073381098

Summary: Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sale
s promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
...show more
Summary: Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century. ...show less

Edition/Copyright: 8TH 09
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 07/28/2008
International: No

View Author Bio
View Table of Contents
View eBook Requirements
View Digital Rights

Other Editions of Advertising and Promotion:


List Price: $206.50
Used $61.91
Used
Save $144.59 (70%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 15 hours and 33 minutes and it ships by Noon CT tomorrow!
New  Currently Sold Out
eTextbook $86.43
Marketplace sellers starting at $1.99

44 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Advertising and Promotion
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (44)  |  New (9)  |  Like New (2)  |  Very Good (7)  |  Good (19)  |  Acceptable (7)

Price
 
Condition
Seller
Comments
$61.91
FREE! s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for FREE! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
purple_whale_123
aurora, IL
Seller Rating: 4.28
0073381098 Item in good condition and ready to ship!
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Gulfstream Goodwill
West Palm Beach, FL
Seller Rating: 4.6
2008 Hardcover Good N Your generous support helps us change lives. Thanks for your order!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
SellBackYourBook
Aurora, IL
Seller Rating: 4.48
0073381098 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc... All day low prices, buy from us sell to us we do it all!!
$2.00
+$3.99 s/h
Add marketplace to your cart
Acceptable
Goodwill of Southern California
Ontario, CA
Seller Rating: 4.33
9780440212560 ecial Notes} Book is in Acceptable condition: The item is fairly worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, and worn corne ...show morers. The item may have identifying markings on it or show signs of previous use. ...show less
$2.05
+$3.99 s/h
Add marketplace to your cart
Good
thriftbooks-com
Auburn, WA
Seller Rating: 4.57
Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
$2.05
+$3.99 s/h
Add marketplace to your cart
VeryGood
thriftbooks-com
Auburn, WA
Seller Rating: 4.57
Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
$2.05
+$3.99 s/h
Add marketplace to your cart
Good
Free State Books
Halethorpe, MD
Seller Rating: 4.54
Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less.
$2.05
+$3.99 s/h
Add marketplace to your cart
Acceptable
Books Squared
Dallas, TX
Seller Rating: 4.59
Book selection as BIG as Texas.
$2.05
+$3.99 s/h
Add marketplace to your cart
VeryGood
Free State Books
Halethorpe, MD
Seller Rating: 4.54
This copy shows very minor wear. Free State Books. Never settle for less.
Page:   1     2     3     4     5     |   Next >
Close
Close
Close