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Advertising and Promotion : An Integrated Marketing Communications Perspective -Text Only

Advertising and Promotion : An Integrated Marketing Communications Perspective -Text Only - 6th edition

Advertising and Promotion : An Integrated Marketing Communications Perspective -Text Only (ISBN10: 0072866144; ISBN13: 9780072866148)
ISBN13: 978-0072866148
ISBN10: 0072866144

This edition has also been released as:
ISBN13: 978-0072536768
ISBN10: 0072536764

Edition/Copyright: 6TH 04
Cover: Hardcover
Publisher: Richard D. Irwin, Inc.
Published: 04/23/2003
International: No

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