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Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective - 7 edition

ISBN13: 978-0073101262

Cover of Advertising and Promotion: An Integrated Marketing Communications Perspective 7 (ISBN 978-0073101262)
ISBN13: 978-0073101262
ISBN10: 0073101265
Cover type:
Edition/Copyright: 7
Publisher: McGraw-Hill Companies, The
Published: 2006
International: No

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Advertising and Promotion: An Integrated Marketing Communications Perspective - 7 edition

ISBN13: 978-0073101262

George E. Belch

ISBN13: 978-0073101262
ISBN10: 0073101265
Cover type:
Edition/Copyright: 7
Publisher: McGraw-Hill Companies, The

Published: 2006
International: No
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