Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Advertising and Promotion : Integrated Marketing Communications Perspective - 7th edition

by George E. Belch

Advertising and Promotion : Integrated Marketing Communications Perspective (ISBN10: 0073255963; ISBN13: 9780073255965)
ISBN13: 978-0073255965
ISBN10: 0073255963

This edition has also been released as:
ISBN13: 978-0073101262
ISBN10: 0073101265

Summary: Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, p ...show moreublic relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century. ...show less

Edition/Copyright: 7TH 07
Cover: Hardcover
Publisher: Richard D. Irwin, Inc.
Published: 05/26/2006
International: No

Other Editions of Advertising and Promotion : Integrated Marketing Communications Perspective:


List Price: $170.94
Used  Currently Sold Out
New  Currently Sold Out
Rental $9.99
Due back 08/01/2014
Rental
Save $160.95 (94%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $1.99

More prices and sellers below.

The Marketplace on Textbooks.com
Additional Sellers for Advertising and Promotion : Integrated Marketing Communications Perspective
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (58)  |  New (13)  |  Like New (7)  |  Very Good (13)  |  Good (19)  |  Acceptable (6)

Price
 
Condition
Seller
Comments
$2.88
+$3.99 s/h
Add marketplace to your cart
VeryGood
BookCellar-NH
Nashua, NH
Seller Rating: 4.67
0073255963 Has some shelf wear, highlighting, underlining and/or writing. Great used condition. Textbook Only. We are a tested and proven company with over 900,000 satisfied customers since 1997. Cho ...show moreose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. ...show less
$4.90
+$3.99 s/h
Add marketplace to your cart
VeryGood
BookBuyers Online1 CA
San Jose, CA
Seller Rating: 4.64
2006 Hardcover Very good
$4.95
+$3.99 s/h
Add marketplace to your cart
LikeNew
University Book Source, Ltd. IL
Rochelle, IL
Seller Rating: 4.38
2006 HARDCOVER 7 Like new. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edge ...show mores, and good binding. ...show less
$4.95
+$3.99 s/h
Add marketplace to your cart
LikeNew
University Book Source, Ltd. IL
Rochelle, IL
Seller Rating: 4.38
2006 HARDCOVER 7 Like new. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edge ...show mores, and good binding. ...show less
$4.95
+$3.99 s/h
Add marketplace to your cart
LikeNew
University Book Source, Ltd. IL
Rochelle, IL
Seller Rating: 4.38
2006 HARDCOVER 7 Like new. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edge ...show mores, and good binding. ...show less
$4.98
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.54
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$5.19
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$5.81
+$3.99 s/h
Add marketplace to your cart
Good
BookHolders MD
College Park, MD
Seller Rating: 4.66
seventh Good [ No Hassle 30 Day Returns ] [ Edition: seventh ] Publisher: McGraw-Hill/Irwin Pub Date: 5/15/2006 Binding: Hardcover Pages: 820.
$5.95
+$3.99 s/h
Add marketplace to your cart
VeryGood
University Book Source, Ltd. IL
Rochelle, IL
Seller Rating: 4.38
2006 HARDCOVER 7 Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edg ...show morees, and good binding. ...show less
$5.95
+$3.99 s/h
Add marketplace to your cart
VeryGood
University Book Source, Ltd. IL
Rochelle, IL
Seller Rating: 4.38
2006 HARDCOVER 7 Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edg ...show morees, and good binding. ...show less
Page:   < Previous   |     1     2     3     4     5     6     |   Next >
Close
Close
Close