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Advertising and Public Relations Research - 10 edition

Advertising and Public Relations Research (ISBN10: 0765624184; ISBN13: 9780765624185)
ISBN13: 978-0765624185
ISBN10: 0765624184

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR. Book jacket.

Edition/Copyright: 10
Cover: Paperback
Publisher: M.E. Sharpe, Inc.
Year Published: 2010
International: No

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