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Advertising and Public Relations Research

Advertising and Public Relations Research - 10 edition

Advertising and Public Relations Research - 10 edition

ISBN13: 9780765624185

ISBN10: 0765624184

Advertising and Public Relations Research by Donald W. Jugenheimer - ISBN 9780765624185
Cover type: Paperback
Edition: 10
Copyright: 2010
Publisher: M.E. Sharpe, Inc.
Published: 2010
International: No
Advertising and Public Relations Research by Donald W. Jugenheimer - ISBN 9780765624185

ISBN13: 9780765624185

ISBN10: 0765624184

Cover type: Paperback
Edition: 10

List price: $84.95

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Summary

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR. Book jacket.

Other Editions of Advertising and Public Relations Research

Advertising and Public Relations Research by Jugenheimer - ISBN 9780765636065