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Advertising and Public Relations Research

Advertising and Public Relations Research - 10 edition

ISBN13: 978-0765624185

Cover of Advertising and Public Relations Research 10 (ISBN 978-0765624185)
ISBN13: 978-0765624185
ISBN10: 0765624184
Cover type: Paperback
Edition/Copyright: 10
Publisher: M.E. Sharpe, Inc.
Published: 2010
International: No

List price: $84.95

Advertising and Public Relations Research - 10 edition

ISBN13: 978-0765624185

Donald W. Jugenheimer

ISBN13: 978-0765624185
ISBN10: 0765624184
Cover type: Paperback
Edition/Copyright: 10
Publisher: M.E. Sharpe, Inc.

Published: 2010
International: No
Summary

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR. Book jacket.