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Advertising & The Business of Brands : 21st Century Edition

Advertising & The Business of Brands : 21st Century Edition - 2nd edition

ISBN13: 978-1887229180

Cover of Advertising & The Business of Brands : 21st Century Edition  2ND 04 (ISBN 978-1887229180)
ISBN13: 978-1887229180
ISBN10: 1887229183
Cover type:
Edition: 2ND 04
Copyright: 2004
Publisher: Copy Workshop
Published: 2004
International: No

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Advertising & The Business of Brands : 21st Century Edition - 2ND 04 edition

ISBN13: 978-1887229180

Bendinger, Altman, Avery and Barnes Eds

ISBN13: 978-1887229180
ISBN10: 1887229183
Cover type:
Edition: 2ND 04
Copyright: 2004
Publisher: Copy Workshop
Published: 2004
International: No
Summary

Twelve of the top professors in advertising teamed up to create an introduction to the fast-changing worlds of advertising and marketing. If you want to learn about this business and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com (Instructors Materials are available - including a CD of PowerPoint presentations for every chapter).

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