Summary: Twelve of the top professors in advertising teamed up to create an introduction to the fast-changing worlds of advertising and marketing. If you want to learn about this business and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com (Instructors Materials are available - including a CD of PowerPoint presentations for every chapter). ...show more ...show lessEdition/Copyright: (2ND)04
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