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Advertising & The Business of Brands : 21st Century Edition

Advertising & The Business of Brands : 21st Century Edition - 2nd edition

Advertising & The Business of Brands : 21st Century Edition - 2nd edition

ISBN13: 9781887229180

ISBN10: 1887229183

Advertising & The Business of Brands : 21st Century Edition by Bendinger, Altman, Avery and Barnes  Eds - ISBN 9781887229180
Edition: 2ND 04
Copyright: 2004
Publisher: Copy Workshop
Published: 2004
International: No
Advertising & The Business of Brands : 21st Century Edition by Bendinger, Altman, Avery and Barnes  Eds - ISBN 9781887229180

ISBN13: 9781887229180

ISBN10: 1887229183

Edition: 2ND 04

Other Editions of Advertising & The Business of Brands : 21st Century Edition

Summary

Twelve of the top professors in advertising teamed up to create an introduction to the fast-changing worlds of advertising and marketing. If you want to learn about this business and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com (Instructors Materials are available - including a CD of PowerPoint presentations for every chapter).

Other Editions of Advertising & The Business of Brands : 21st Century Edition

Advertising and Business of Brands by Bruce H. Bendinger - ISBN 9781887229050