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Advertising and World Wide Web

Advertising and World Wide Web - 99 edition

Advertising and World Wide Web (ISBN10: 0805831487; ISBN13: 9780805831481)
ISBN13: 978-0805831481
ISBN10: 0805831487
Edition/Copyright: 99
Cover: Hardcover
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 04/28/1999
International: No

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Mahwah, New Jersey, U.S.A. 1999 Hard Cover Second Printing Fine. No Jacket 8vo-over 7?"-9?" tall. "In this edited volume, the authors have provided readers with a comprehensive view of advertising o moren the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, and legal ramifications. Readers also get a look at the practitioner's point of view. A strong argument can be made that this new medium has created a similar impact and excitement as was experienced with the major media that preceded it: radio, television, and cable. With the advent of such a potentially powerful medium, readers need to be aware of the Web's benefits as well as its dark side. This book will appeal to all who are interested in consumer psychology, advertising, marketing, and telecommunications. " This book has 317 pages. less
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