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Advertising and World Wide Web

Advertising and World Wide Web - 99 edition

ISBN13: 978-0805831481

Cover of Advertising and World Wide Web 99 (ISBN 978-0805831481)
ISBN13: 978-0805831481
ISBN10: 0805831487 Edition: 99
Copyright: 1999
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 1999
International: No

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Advertising and World Wide Web - 99 edition

ISBN13: 978-0805831481

Thorson

ISBN13: 978-0805831481
ISBN10: 0805831487 Edition: 99
Copyright: 1999
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 1999
International: No
Summary

''In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, and legal ramifications. Readers also get a look at the practitioner's point of view. With the advent of such a potentially powerful medium, readers need to be aware of the Web's benefits as well as its dark side. This book will appeal to all who are interested in consumer psychology, advertising, marketing, and telecommunication.''--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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