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Summary: ''In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, and legal ramifications. Readers also get a look at the practitioner's point of view. With the advent of such a potentially powerful medium, readers need to be aware of the Web's benefits as we ...show morell as its dark side. This book will appeal to all who are interested in consumer psychology, advertising, marketing, and telecommunication.''--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved ...show less
Edition/Copyright: 99
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