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Advertising and World Wide Web

Advertising and World Wide Web - 99 edition

Advertising and World Wide Web (ISBN10: 0805831487; ISBN13: 9780805831481)
ISBN13: 978-0805831481
ISBN10: 0805831487
Edition/Copyright: 99
Cover: Hardcover
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 04/28/1999
International: No

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Glued To The Tube Books MN
Minneapolis, MN
Seller Rating: 4.85
Mahwah, New Jersey, U.S.A. 1999 Hard Cover Second Printing Fine. No Jacket 8vo-over 7?"-9?" tall. "In this edited volume, the authors have provided readers with a comprehensive view of advertising o ...show moren the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, and legal ramifications. Readers also get a look at the practitioner's point of view. A strong argument can be made that this new medium has created a similar impact and excitement as was experienced with the major media that preceded it: radio, television, and cable. With the advent of such a potentially powerful medium, readers need to be aware of the Web's benefits as well as its dark side. This book will appeal to all who are interested in consumer psychology, advertising, marketing, and telecommunications. " This book has 317 pages. ...show less
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Herb Tandree Philosophy Books
Stroud, Glos,
Seller Rating: 4.13
2015 Hardback NEAR FINE 9780805831481 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highe ...show morest standard, and there would be a delay in dispatch of around 15 working days. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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