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Advertising and the Mind of the Consumer (International Edition)

Advertising and the Mind of the Consumer (International Edition) - 2nd edition

Advertising and the Mind of the Consumer (International Edition) - 2nd edition

ISBN13: 9781865082318

ISBN10: 1865082317

Advertising and the Mind of the Consumer (International Edition) by Max Sullivan and Alice K. Sylvester - ISBN 9781865082318
Edition: 2ND 00
Copyright: 2000
Publisher: Allen & Unwin
Published: 2000
International: Yes
Advertising and the Mind of the Consumer (International Edition) by Max Sullivan and Alice K. Sylvester - ISBN 9781865082318

ISBN13: 9781865082318

ISBN10: 1865082317

Edition: 2ND 00

Other Editions of Advertising and the Mind of the Consumer (International Edition)

Summary

Contrary to popular belief, most ads are not designed to make consumers want to run out and buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind than another, dispels the myths behind subliminal advertising, reveals the tricks successful advertisers use, and clarifies how and why some messages work and some misfire. Meant as a tool for both advertising personnel and consumers who are concerned with the messages with which they are being bombarded, the information presented here explains the tactics that are used to make ads more memorable and exposes what advertisers are really trying to achieve.

Author Bio

Sutherland, Max :

Max Sutherland is a psychologist, advertising researcher, and marketing professor. He was the chairman and creative director of MarketMind Technologies. He lives in Palo Alto, California.


Sylvester, Alice K. : FCB Worldwide

Alice K. Sylvester is vice president, account planning director at FCB Worldwide. She is the former chairman of the board of the Advertising Research Foundation of the USA. She lives in Chicago.

Other Editions of Advertising and the Mind of the Consumer (International Edition)

Advertising and Mind of Consumer by Sutherland - ISBN 9781863733588
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