Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Advertising and the Mind of the Consumer (International Edition) - (2nd edition

Advertising and the Mind of the Consumer (International Edition) (ISBN10: 1865082317; ISBN13: 9781865082318)
ISBN13: 978-1865082318
ISBN10: 1865082317

Summary: Contrary to popular belief, most ads are not designed to make consumers want to run out and buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind than another, dispels the myths behind subliminal advertising, reveals the tricks successful advertisers use, and clarifies how and why some messages work and ...show moresome misfire. Meant as a tool for both advertising personnel and consumers who are concerned with the messages with which they are being bombarded, the information presented here explains the tactics that are used to make ads more memorable and exposes what advertisers are really trying to achieve. ...show less

Edition/Copyright: (2ND)00
Cover: Paperback
Publisher: Allen & Unwin
Published: 01/28/2000
View Author Bio
View Review



List Price: $24.95
Used  Currently Sold Out
New $17.47
New
Save $7.48 (30%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Brand New
Order this book in the next 19 hours and 16 minutes and it ships by Noon CT Monday!
Marketplace sellers starting at $1.99

18 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Advertising and the Mind of the Consumer (International Edition)
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (18)  |  New (3)  |  Like New (1)  |  Very Good (3)  |  Good (10)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$17.47
+$3.99 s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Brand new book. Trackable expedited shipping options available.
$20.96
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$6.95
+$3.99 s/h
Add marketplace to your cart
Good
ABC Books MO
Springfield, MO
Seller Rating: 4.77
2000 Paperback Good Binding and spine tight. Nice copy, with little to no wear. No apparent marks throughout this book. No creasing to cover and spine. Tracking available on most domestic orders.
$11.51
+$3.99 s/h
Add marketplace to your cart
New
TKH media
Newark, CA
Seller Rating: 4.8
New Book. Ship within one business day with tracking number.
$17.47
+$3.99 s/h
Add marketplace to your cart
New
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day! UPS(AK/HI Priority Mail)/ NEW book
$20.51
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books UK
Dunfermline,
Seller Rating: 4.19
Acceptable Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. *****PLEASE NOTE: This item is shi ...show morepping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
$29.51
+$3.99 s/h
Add marketplace to your cart
Good
Books Revisited
Chatham, NJ
Seller Rating: 4.48
Possible retired library copy, some have markings or writing.
$29.51
+$3.99 s/h
Add marketplace to your cart
VeryGood
Books Revisited
Chatham, NJ
Seller Rating: 4.48
Very good.
$36.33
+$3.99 s/h
Add marketplace to your cart
LikeNew
Books Revisited
Chatham, NJ
Seller Rating: 4.48
As new.
Page:   < Previous   |     1     2  
Close
Close
Close