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Advertising and the Mind of the Consumer (International Edition) - (2nd edition

by Max Sullivan and Alice K. Sylvester

Advertising and the Mind of the Consumer (International Edition) (ISBN10: 1865082317; ISBN13: 9781865082318)
ISBN13: 978-1865082318
ISBN10: 1865082317

Summary: Contrary to popular belief, most ads are not designed to make consumers want to run out and buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind than another, dispels the myths behind subliminal advertising, reveals the tricks successful advertisers use, and clarifies how and why some messages work and ...show moresome misfire. Meant as a tool for both advertising personnel and consumers who are concerned with the messages with which they are being bombarded, the information presented here explains the tactics that are used to make ads more memorable and exposes what advertisers are really trying to achieve. ...show less

Edition/Copyright: (2ND)00
Cover: Paperback
Publisher: Allen & Unwin
Year Published: 2000
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