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Advertising by Design - 2nd edition

Advertising by Design (ISBN10: 0470362685; ISBN13: 9780470362686)
ISBN13: 978-0470362686
ISBN10: 0470362685

Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting.

Edition/Copyright: 2ND 10
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 10/12/2010
International: No

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2010 Paperback Fair Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. C ...show moreonnecting readers since 1972. Customer service is our top priority. ...show less
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