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Advertising by Design - 2nd edition

Advertising by Design (ISBN10: 0470362685; ISBN13: 9780470362686)
ISBN13: 978-0470362686
ISBN10: 0470362685

Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting.

Edition/Copyright: 2ND 10
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Year Published: 2010
International: No

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