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Advertising the American Dream : Making Way for Modernity, 1920-1940

Advertising the American Dream : Making Way for Modernity, 1920-1940 - 85 edition

ISBN13: 978-0520058859

Cover of Advertising the American Dream : Making Way for Modernity, 1920-1940 85 (ISBN 978-0520058859)
ISBN13: 978-0520058859
ISBN10: 0520058852
Cover type: Paperback
Edition: 85
Copyright: 1985
Publisher: University of California Press
Published: 1985
International: No

List price: $41.95

Advertising the American Dream : Making Way for Modernity, 1920-1940 - 85 edition

ISBN13: 978-0520058859

Roland Marchand

ISBN13: 978-0520058859
ISBN10: 0520058852
Cover type: Paperback
Edition: 85
Copyright: 1985
Publisher: University of California Press
Published: 1985
International: No
Summary

The author examines "the social context of American advertising duringthe 1920s and 1930s. . . . Illustrated with period magazine advertisements and based on research into agency primary sources, Marchand's book {seeks to} make a . . . case for advertisers as 'apostles of modernity,' championing new values for society in the selling of their products.Marchand focuses . . . on the psychology of magazine, radio, and newspaper advertising."(Libr J)

  • Annotated bibliography
  • Index