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Advertising the American Dream : Making Way for Modernity, 1920-1940 - 85 edition

Advertising the American Dream : Making Way for Modernity, 1920-1940 (ISBN10: 0520058852; ISBN13: 9780520058859)
ISBN13: 978-0520058859
ISBN10: 0520058852

Summary: The author examines "the social context of American advertising duringthe 1920s and 1930s. . . . Illustrated with period magazine advertisements and based on research into agency primary sources, Marchand's book {seeks to} make a . . . case for advertisers as 'apostles of modernity,' championing new values for society in the selling of their products.Marchand focuses . . . on the psychology of magazine, radio, and newspaper advertising."(Libr J)

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  • Annotated bibliography
  • Index
...show less

Edition/Copyright: 85
Cover: Paperback
Publisher: University of California Press
Published: 09/18/1986
International: No



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PAPERBACK Fair 0520058852 Student Edition. No apparent missing pages. Heavy wrinkling from liquid damage. Does not affect the text. Heavy wear, wrinkling, creasing, Curling or tears on the cover an ...show mored spine May be missing front or back cover. May have used stickers or residue. Fair binding may have a few loose or torn pages. Heavy writing, highlighting and marker. ...show less
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1986 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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Berkeley 1985 Paperback G+ 448pp. Index. Wear and rubbing wraps, general soiling.
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Berkeley, CA 1986 Trade paperback Revised ed. Good. Trade paperback (US). Glued binding. 472 p.
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1986 Paperback Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
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