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Advertising the American Dream : Making Way for Modernity, 1920-1940 - 85 edition

Advertising the American Dream : Making Way for Modernity, 1920-1940 (ISBN10: 0520058852; ISBN13: 9780520058859)
ISBN13: 978-0520058859
ISBN10: 0520058852

This edition has also been released as:
ISBN13: 978-0520052536
ISBN10: 0520052536

Summary: The author examines "the social context of American advertising duringthe 1920s and 1930s. . . . Illustrated with period magazine advertisements and based on research into agency primary sources, Marchand's book {seeks to} make a . . . case for advertisers as 'apostles of modernity,' championing new values for society in the selling of their products.Marchand focuses . . . on the psychology of magazine, radio, and newspaper advertising."(Libr J)
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  • Annotated bibliography
  • Index
...show more
Summary: The author examines "the social context of American advertising duringthe 1920s and 1930s. . . . Illustrated with period magazine advertisements and based on research into agency primary sources, Marchand's book {seeks to} make a . . . case for advertisers as 'apostles of modernity,' championing new values for society in the selling of their products.Marchand focuses . . . on the psychology of magazine, radio, and newspaper advertising."(Libr J)
  • Annotated bibliography
  • Index
...show less

Edition/Copyright: 85
Cover: Paperback
Publisher: University of California Press
Published: 09/18/1986
International: No



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