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Agenda-Setting

Agenda-Setting - 96 edition

ISBN13: 978-0761905639

Cover of Agenda-Setting 96 (ISBN 978-0761905639)
ISBN13: 978-0761905639
ISBN10: 0761905634
Cover type:
Edition/Copyright: 96
Publisher: Sage Publications, Inc.
Published: 1996
International: No

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Agenda-Setting - 96 edition

ISBN13: 978-0761905639

James W. Dearing and Everette M. Rogers

ISBN13: 978-0761905639
ISBN10: 0761905634
Cover type:
Edition/Copyright: 96
Publisher: Sage Publications, Inc.

Published: 1996
International: No
Summary

What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes.Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

Table of Contents

What Is Agenda-Setting?

Media Agenda Studies Public Agenda Studies

The Hierarchy Approach Public Agenda Studies

Longitudinal Approaches Policy Agenda Studies

Studying the Agenda-Setting Process

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