Summary: This superb text is for the new seller and a valuable refresher for others. The selling process is set forth consisely and is clearly a process applicable to selling ideas or products - any products. This book is written by those who know and understand agriculture and who have worked closely with field salespeople, dealing directly, to, through, and with farmers, dealers, distributors, and manufacturers of agricultural products. One will not only see agricultural ex ...show moreamples throughout this book, but will also recognize important nuances that become so important to success when dealing with the agriculture sector. ...show lessEdition/Copyright: (3RD)99
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