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Summary: As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing strategies. This book offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and ...show more markets, agribusiness marketing strategies and more! Covers a wide array of topics not usually found in a single source such as supply and demand, market structures, use of elasticities, the food marketing channel, empirical price analysis, trade, tacit collusion, price leadership, creative price setting schemes, consumer surveys, experimental auctions and conjoint analysis. Offers more solid treatment of economic theory than many competing titles. Discusses agricultural marketing strategies at the firm management level. Those looking for a new approach to agricultural price analysis, understanding of agricultural market structures, and agricultural marketing strategies. ...show less
Edition/Copyright: 08
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