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Agricultural Marketing and Price Analysis

Agricultural Marketing and Price Analysis - 08 edition

ISBN13: 978-0132211215

Cover of Agricultural Marketing and Price Analysis 08 (ISBN 978-0132211215)
ISBN13: 978-0132211215
ISBN10: 0132211211
Cover type:
Edition/Copyright: 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No
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Agricultural Marketing and Price Analysis - 08 edition

ISBN13: 978-0132211215

Bailey Norwood and Jayson Lusk

ISBN13: 978-0132211215
ISBN10: 0132211211
Cover type:
Edition/Copyright: 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing strategies. This book offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more! Covers a wide array of topics not usually found in a single source such as supply and demand, market structures, use of elasticities, the food marketing channel, empirical price analysis, trade, tacit collusion, price leadership, creative price setting schemes, consumer surveys, experimental auctions and conjoint analysis. Offers more solid treatment of economic theory than many competing titles. Discusses agricultural marketing strategies at the firm management level. Those looking for a new approach to agricultural price analysis, understanding of agricultural market structures, and agricultural marketing strategies.

Table of Contents

Section AWelcome to Economics and Price Analysis

Chapter 1 About Economics
Chapter 2 Basic Price Analysis: Supply and Demand
Chapter 3 Advanced Price Analysis: Mastering Supply and Demand
Chapter 4 Advanced Price Analysis: Imperfect Competition

Section BUnderstanding Agricultural Prices and Markets

Chapter 5 Agricultural Prices
Chapter 6 The Food Marketing Channel
Chapter 7 Empirical Agricultural Price Analysis
Chapter 8 International Agricultural Trade

Section CAgribusiness Marketing Strategies

Chapter 9 Managing Price through Futures Markets
Chapter 10 Strategic Price Setting
Chapter 11 Creative Pricing Schemes
Chapter 12 Conducting Consumer Research

Supplemental Topics

Chapter 13 The Firm as a Price Taker
Chapter 14 Government in Agriculture
Chapter 15 Agriculture and Society

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