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Air Transportation : A Management Perspective

Air Transportation : A Management Perspective - 5th edition

ISBN13: 978-0534393847

Cover of Air Transportation : A Management Perspective 5TH 04 (ISBN 978-0534393847)
ISBN13: 978-0534393847
ISBN10: 0534393845
Edition: 5TH 04
Copyright: 2004
Publisher: Brooks/Cole Publishing Co.
Published: 2004
International: No

Air Transportation : A Management Perspective - 5TH 04 edition

ISBN13: 978-0534393847

Alexander T. Wells and John G. Wensveen

ISBN13: 978-0534393847
ISBN10: 0534393845
Edition: 5TH 04
Copyright: 2004
Publisher: Brooks/Cole Publishing Co.
Published: 2004
International: No

Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout the text.


  • NEW! Broadened focus on new areas air transportation officials must address--including new operating and safety regulations, policies, and procedures; strategic cost-cutting measures; and more.
  • NEW! Chapter 15 ("Airline Financing") now covers late-'90s and early-'00s financial developments, and Chapter 16's coverage of "International Aviation" now emphasizes strategic alliances.
  • NEW! End-of-chapter "Suggested Readings" sections are expanded and revised, with references to the latest resources available.
  • NEW! Contributions to the fifth edition have been made by Dr. Brent Bowen of the University of Omaha-Nebraska.
  • Current coverage that includes such topics as the growth of air cargo worldwide, the business market and the effects of the General Aviation Revitalization Act, the importance of computers in scheduling, an analysis of the collective bargaining process, and more
  • Coverage of classic principles and practices in air transportation management--in a format that allows instructors to supplement the text with current applications and developments.
  • Coverage of the historical development of air transport and general aviation.
  • Thorough coverage of the government market and civil aviation, with attention to factors affecting commercial transport sales and the contribution of air transport to the economy.
  • Strong visuals, strategically placed within each chapter to emphasize key points.
  • An outline and list of learning objectives for each chapter.
  • Updated instructors' test bank, case studies and PowerPoint presentations are now available.
  • NEW! Detailed coverage of 9/11/01and its aftermath in Chapter 2, "Historical Perspective."
  • NEW! Expanded sections on recent developments in such areas as aeronautical engineering, airline scheduling, aviation security, and legislative/regulatory policy.
  • NEW! Fleet planning coverage (Chapter 13) now focuses on new-generation aircraft--such as the Boeing 777, and the Airbus A380.
  • NEW! Updated charts, tables, figures, statistics, and photos throughout--as well as updated key terms, review questions, end-of-chapter "Suggested Readings" and Web links at the end of each chapter.
  • NEW! All-new end-of-chapter sections list URLs from various aviation Web sites to take students beyond the pages of the text to the latest information on the Internet.
  • NEW! Traffic and financial highlights in Chapter 5 are updated with 21st-century figures/statistics.
  • NEW! The Airline Development section in Chapter 7 has been updated; Chapter 9 on "Airline Passenger Marketing" has been updated to reflect recent trends, and the authors have expanded their coverage of "Principles of Airline Scheduling" in Chapter 12.
  • NEW! Chapter 14 includes discussion of most recent labor-management disputes.

Author Bio

Wells, Alexander T. : Embry-Riddle Aeronautical Unversity

Dr. Alexander T. Wells is an adjunct professor of aviation business administration in the College of Business at Embry-Riddle Aeronautical University. His career in the aviation industry began in 1960 and over the next 12 years he held posts in various segments of the air transportation industry. Entering academia in 1972, he taught and authored nine textbooks in the field of air transportation during the subsequent 30 years. In 2000 he was awarded the University Aviation Association's Dr. Frank E. Sorenson award for outstanding achievement of excellence in aviation research scholarship.

Wensveen, John G. : Embry-Riddle Aeronautical University

Dr. John Wensveen, born and raised in Vancouver, Canada, holds a Ph.D. in International Air Transport from the University of Wales Cardiff (United Kingdom). Dr. Wensveen is an Assistant Professor of Airline Management at Embry-Riddle Aeronautical University in Daytona Beach, Florida for airline management and airline operations courses as well as a faculty member of the International Air Transport Association (IATA). He publishes frequently in major aviation publications in addition to being an aviation analyst for the media. Dr. Wensveen runs an aviation consulting business specializing in airline management/ operations, airport management/operations, aircraft acquisition, and aviation training and development.

Table of Contents


1. Aviation: An Overview.
2. Historical Perspective.
3. Air Transportation: Regulators and Associations.
4. The General Aviation Industry.


5. The Airline Industry.
6. Economic Characteristics of the Airlines.


7. Airline Management and Organization.
8. Forecasting Methods.
9. Airline Passenger Marketing.
10. Airline Pricing, Demand, and Output Determination.
11. Air Cargo.
12. Principles of Airline Scheduling.
13. Fleet Planning: The Aircraft Selection Process.
14. Airline Labor Relations.
15. Airline Financing.


16. International Aviation.
Appendix: Career Planning in Aviation.

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