Summary: Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places great...show moreer emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout the text.
NEW! Broadened focus on new areas air transportation officials must address--including new operating and safety regulations, policies, and procedures; strategic cost-cutting measures; and more.
NEW! Chapter 15 ("Airline Financing") now covers late-'90s and early-'00s financial developments, and Chapter 16's coverage of "International Aviation" now emphasizes strategic alliances.
NEW! End-of-chapter "Suggested Readings" sections are expanded and revised, with references to the latest resources available.
NEW! Contributions to the fifth edition have been made by Dr. Brent Bowen of the University of Omaha-Nebraska.
Current coverage that includes such topics as the growth of air cargo worldwide, the business market and the effects of the General Aviation Revitalization Act, the importance of computers in scheduling, an analysis of the collective bargaining process, and more
Coverage of classic principles and practices in air transportation management--in a format that allows instructors to supplement the text with current applications and developments.
Coverage of the historical development of air transport and general aviation.
Thorough coverage of the government market and civil aviation, with attention to factors affecting commercial transport sales and the contribution of air transport to the economy.
Strong visuals, strategically placed within each chapter to emphasize key points.
An outline and list of learning objectives for each chapter.
Updated instructors' test bank, case studies and PowerPoint presentations are now available.
NEW! Detailed coverage of 9/11/01and its aftermath in Chapter 2, "Historical Perspective."
NEW! Expanded sections on recent developments in such areas as aeronautical engineering, airline scheduling, aviation security, and legislative/regulatory policy.
NEW! Fleet planning coverage (Chapter 13) now focuses on new-generation aircraft--such as the Boeing 777, and the Airbus A380.
NEW! Updated charts, tables, figures, statistics, and photos throughout--as well as updated key terms, review questions, end-of-chapter "Suggested Readings" and Web links at the end of each chapter.
NEW! All-new end-of-chapter sections list URLs from various aviation Web sites to take students beyond the pages of the text to the latest information on the Internet.
NEW! Traffic and financial highlights in Chapter 5 are updated with 21st-century figures/statistics.
NEW! The Airline Development section in Chapter 7 has been updated; Chapter 9 on "Airline Passenger Marketing" has been updated to reflect recent trends, and the authors have expanded their coverage of "Principles of Airline Scheduling" in Chapter 12.
NEW! Chapter 14 includes discussion of most recent labor-management disputes.
Wells, Alexander T. : Embry-Riddle Aeronautical Unversity
Dr. Alexander T. Wells is an adjunct professor of aviation business administration in the College of Business at Embry-Riddle Aeronautical University. His career in the aviation industry began in 1960 and over the next 12 years he held posts in various segments of the air transportation industry. Entering academia in 1972, he taught and authored nine textbooks in the field of air transportation during the subsequent 30 years. In 2000 he was awarded the University Aviation Association's Dr. Frank E. Sorenson award for outstanding achievement of excellence in aviation research scholarship.
Wensveen, John G. : Embry-Riddle Aeronautical University
Dr. John Wensveen, born and raised in Vancouver, Canada, holds a Ph.D. in International Air Transport from the University of Wales Cardiff (United Kingdom). Dr. Wensveen is an Assistant Professor of Airline Management at Embry-Riddle Aeronautical University in Daytona Beach, Florida for airline management and airline operations courses as well as a faculty member of the International Air Transport Association (IATA). He publishes frequently in major aviation publications in addition to being an aviation analyst for the media. Dr. Wensveen runs an aviation consulting business specializing in airline management/ operations, airport management/operations, aircraft acquisition, and aviation training and development.
View Table of Contents
Preface. Part I: AN INTRODUCTION TO AIR TRANSPORTATION.
1. Aviation: An Overview. 2. Historical Perspective. 3. Air Transportation: Regulators and Associations. 4. The General Aviation Industry.
Part II: STRUCTURE AND ECONOMICS OF THE AIRLINES.
5. The Airline Industry. 6. Economic Characteristics of the Airlines.
Part III: MANAGERIAL ASPECTS OF AIRLINES.
7. Airline Management and Organization. 8. Forecasting Methods. 9. Airline Passenger Marketing. 10. Airline Pricing, Demand, and Output Determination. 11. Air Cargo. 12. Principles of Airline Scheduling. 13. Fleet Planning: The Aircraft Selection Process. 14. Airline Labor Relations. 15. Airline Financing.
Part IV: THE INTERNATIONAL SCENE.
16. International Aviation. Appendix: Career Planning in Aviation. Glossary. Index.
Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse.
$1.99 +$3.99 s/h
RiverCityBooks Tualatin, OR
Former Library book. GOOD with average wear to cover, pages and binding. We ship quickly and work hard to earn your confidence. Orders are generally shipped no later than next business day. We offer a...show more no hassle guarantee on all our items. ...show less
$1.99 +$3.99 s/h
Goodwill Discount Books North Las Vegas, NV
SOME PAGE(S) MAYBE CREASED OR FOLDED AND/OR CURLED.
$1.99 +$3.99 s/h
Better World Books Mishawaka, IN
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99 +$3.99 s/h
Blue Cloud Books Phoenix, AZ
This book shows minor wear and is in very good condition. Blue Cloud Books ??? Hot deals from the land of the sun.
$1.99 +$3.99 s/h
Free State Books Halethorpe, MD
Free State Books. Never settle for less.
$1.99 +$3.99 s/h
Silver Arch Books St Louis, MO
Selection as wide as the Mississippi.
$2.49 +$3.99 s/h
One Planet Books Columbia, MO
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access...show more code or dust jacket ...show less
$4.50 +$3.99 s/h
Nettextstore Lincoln, NE
2004 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A...show moreccess cards or other supplementary material. ...show less
$5.59 +$3.99 s/h
HPB-Countryside Countryside, IL
2004 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac...show morecess codes. Customer service is our top priority! ...show less
Free Shipping Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster? We offer fast, flat-rate expedited shipping options.
Not the right book for you? We'll gladly take it back within 30 days.
To return an eTextbook:
Your eTextbook is non-returnable once it's been activated. You must contact us about returning your eTextbook before you activate it.
Returns are accepted within 30 days of the purchase date on your order confirmation.
This book qualifies for guaranteed cash back! Buy it now for , then:
Sell it back by:
Guaranteed cash back:
Cost of this book after cash back:
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
If you find this book for less on Amazon.com (direct from Amazon, not marketplace sellers), we'll match it.
In our warehouse, waiting to ship directly to you.
We hand-inspect every used textbook to make sure it's in good condition.
Buy it now. Sell it later!
Sell this textbook for cash!
When you're done with this book, sell it back to Textbooks.com. In addition to the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
We hand-inspect every one of our used textbooks to ensure good condition.
Our used textbooks do NOT have:
Missing or torn pages
Missing or torn cover
Torn or damaged binding
A broken spine
This textbook has never been used.
Due to the size of eTextbooks, a high-speed internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet duringthe download process.
Windows XP, Windows Vista or Mac OS X 10.3 or above
At least 280 MB RAM, a 600 mHZ processor and 110 MB of hard drive space
1024x768 (or larger) screen resolution
What is the Marketplace? It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options? Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air Terms
Rental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders.