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Airline : A Strategic Management Simulation

Airline : A Strategic Management Simulation - 3rd edition

ISBN13: 978-0131058750

Cover of Airline : A Strategic Management Simulation 3RD 94 (ISBN 978-0131058750)
ISBN13: 978-0131058750
ISBN10: 0131058754
Cover type:
Edition/Copyright: 3RD 94
Publisher: Prentice Hall, Inc.
Published: 1994
International: No

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Airline : A Strategic Management Simulation - 3RD 94 edition

ISBN13: 978-0131058750

Jerald R. Smith

ISBN13: 978-0131058750
ISBN10: 0131058754
Cover type:
Edition/Copyright: 3RD 94
Publisher: Prentice Hall, Inc.

Published: 1994
International: No

Table of Contents

1. The Decision Making Process.

History of Mid-Continent Airlines. Fares. Cabin Service. Advertising, Promotion, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Aircraft Maintenance and Fuel Purchases. Cargo Marketing Budget. Corporate Social Performance Budget. Common Stock and Dividends. Short-Term and Long-Term Loans. Acquisition and Disposal of Aircraft. Market Research Studies. Markets Served. Routing Map. Aircraft Utilization and Scheduling. Demand. Reliability and Refunds. Commissions to Travel Agents. Insurance. Employee Turnover and Cost. Administrative Expenses. Depreciation. Taxes. Printout Analysis: Quarter 0. Accounts Receivable and Payable. Quarter 0 Financial Report. Preparing the Decision Form.

2. Decision Incidents.

3. Team Organization.

Strategic Planning. Naming Your Business. Student Disk Preparation.

4. Organization Performance.

Evaluation and Control. Management Audit. Stockholder Meeting. Peer Evaluation.

5. Mid-Continent Airline Case.

6. Decision and Analysis Forms.

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