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Airline : A Strategic Management Simulation

Airline : A Strategic Management Simulation - 4th edition

Airline : A Strategic Management Simulation - 4th edition

ISBN13: 9780130654885

ISBN10: 0130654884

Airline : A Strategic Management Simulation by Jerald R. Smith and Peggy A. Golden - ISBN 9780130654885
Edition: 4TH 02
Copyright: 2002
Publisher: Prentice Hall, Inc.
Published: 2002
International: No
Airline : A Strategic Management Simulation by Jerald R. Smith and Peggy A. Golden - ISBN 9780130654885

ISBN13: 9780130654885

ISBN10: 0130654884

Edition: 4TH 02

Other Editions of Airline : A Strategic Management Simulation

Table of Contents

Table of Contents

1. The Decision-Making Process.

History of the Airline.
Preparing the Decision Form. Fares.
Promotion, Advertising, Sales Force.
Employee Compensation Policy.
Quality Programs and Additional Training.
Maintenance and Fuel Purchases.
Cargo.
Corporate Social Performance.
Stock, Selling and Redeeming. Loans.
Dividends.
Certificates of Deposit.
Acquisition of Aircraft.
Market Research. Incident Response.
Changes in Markets Served.
Fare Sales.
Route Map.


2. Decision Information.

Aircraft Utilization and Scheduling.
Fare Sales and Demand.
Other Costs.

3. Values for Your Beginning Position.

Financial Report of Starting Position.
Notes on the Quarterly Report.
Operating History Preceding Six Years.


4. Decision Incidents.
5. Team Organization and Using Student Disks for Entry.
6. Management Audit and Stockholders' Report Peer Evaluations.
7. Mid-Continent Airline Case.
8. Decision and Analysis Forms.

Decision Forms.



Other Editions of Airline : A Strategic Management Simulation

Airline : A Strategic Management Simulation by Jerald R. Smith - ISBN 9780131058750
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