ISBN13:978-0130654885 ISBN10: 0130654884 Edition/Copyright:4TH 02 Cover: Publisher:Prentice Hall, Inc. Year Published: 2002 International: No
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1. The Decision-Making Process.
History of the Airline. Preparing the Decision Form. Fares. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.
2. Decision Information.
Aircraft Utilization and Scheduling. Fare Sales and Demand. Other Costs.
3. Values for Your Beginning Position.
Financial Report of Starting Position. Notes on the Quarterly Report. Operating History Preceding Six Years.
4. Decision Incidents. 5. Team Organization and Using Student Disks for Entry. 6. Management Audit and Stockholders' Report Peer Evaluations. 7. Mid-Continent Airline Case. 8. Decision and Analysis Forms.
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