EVERYDAY FREE SHIPPING on $25 & up  Excludes Marketplace items
EVERYDAY FREE SHIPPING
on $25 & up
 Excludes Marketplace
All Marketers Are Liars

All Marketers Are Liars - 05 edition

ISBN13: 978-1591841005

Cover of All Marketers Are Liars 05 (ISBN 978-1591841005)
ISBN13: 978-1591841005
ISBN10: 1591841003
Edition: 05
Copyright: 2005
Publisher: Portfolio
Published: 2005
International: No

More Shipping Options

All Marketers Are Liars - 05 edition

ISBN13: 978-1591841005

Seth Godin

ISBN13: 978-1591841005
ISBN10: 1591841003
Edition: 05
Copyright: 2005
Publisher: Portfolio
Published: 2005
International: No
Summary

Touareg, which is virtually the same car. We believe that225 Pumas will make our feet feel better-and look cooler-than20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

Author Bio

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing. Prior to his career as an author, Seth was a successful entrepreneur. Read his blog at www.SethGodin.com and find out more about this book at www.AllMarketersAreLiars.com.

  • Marketplace
  • From
More Shipping Options