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All Marketers Are Liars - 05 edition

All Marketers Are Liars (ISBN10: 1591841003; ISBN13: 9781591841005)
ISBN13: 978-1591841005
ISBN10: 1591841003

Summary: Touareg, which is virtually the same car. We believe that225 Pumas will make our feet feel better-and look cooler-than20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blower ...show mores-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need. ...show less

Edition/Copyright: 05
Cover: Hardback
Publisher: Portfolio
Published: 05/19/2005
International: No

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