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Always on

Always on - 08 edition

ISBN13: 978-0071508292

Cover of Always on 08 (ISBN 978-0071508292)
ISBN13: 978-0071508292
ISBN10: 0071508295
Cover type: Paperback
Edition: 08
Copyright: 2008
Publisher: McGraw-Hill Publishing Company
Published: 2008
International: No

List price: $19.00

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Always on - 08 edition

ISBN13: 978-0071508292

Vollmer

ISBN13: 978-0071508292
ISBN10: 0071508295
Cover type: Paperback
Edition: 08
Copyright: 2008
Publisher: McGraw-Hill Publishing Company
Published: 2008
International: No
Summary

''The new media environment is ''always on,'' digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.'' ''The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.''--BOOK JACKET.

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