Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

American Business, 1920-2000 : How it Worked - 00 edition

American Business, 1920-2000 : How it Worked (ISBN10: 0882959859; ISBN13: 9780882959856)
ISBN13: 978-0882959856
ISBN10: 0882959859

Summary: Unique in the market for its breadth of coverage and depth of analysis, this uncommonly readable new book by Pulitzer Prize-winning author Thomas K. McCraw is destined to become a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars.

Five of the book's ten chapters provide deft examinations of representative companies and the remarkable people who led them. The firms considered include McDonald's, Procter & G
amble, Boeing, General Motors, and Ford-all of which began as entrepreneurial startups and grew to become big businesses-their success stories counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but now all but extinct.

Unforgettable portraits of dazzling entrepreneurs such as Henry Ford, Alfred Sloan of General Motors, David Sarnoff of RCA, and Ray Kroc of McDonald's are supplemented by lucid sketches of a cast of less famous but equally fascinating characters such as: "Doc" Smelser, the eccentric economics Ph.D. who for 34 years headed Procter & Gamble's world-renowned Market Research Department; Mary Kay Ash, who built a cosmetics empire through the force of her own energy, originality, and generosity to her sales force; Ferdinand Eberstadt, the tough, hard-driving genius of American mobilization during World War II; and June Martino, whose crucial contribution as "Vice-President of Equilibrium" at McDonald's was rewarded by the gift of 10 percent of the company's common stock.

Interspersed with the company-centered chapters are five brief "overview" chapters-one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and , most recently, computers, Silicon Valley, and the Internet.

Featuring thirty-five striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration.
...show more
Summary: Unique in the market for its breadth of coverage and depth of analysis, this uncommonly readable new book by Pulitzer Prize-winning author Thomas K. McCraw is destined to become a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars.

Five of the book's ten chapters provide deft examinations of representative companies and the remarkable people who led them. The firms considered include McDonald's, Procter & Gamble, Boeing, General Motors, and Ford-all of which began as entrepreneurial startups and grew to become big businesses-their success stories counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but now all but extinct.

Unforgettable portraits of dazzling entrepreneurs such as Henry Ford, Alfred Sloan of General Motors, David Sarnoff of RCA, and Ray Kroc of McDonald's are supplemented by lucid sketches of a cast of less famous but equally fascinating characters such as: "Doc" Smelser, the eccentric economics Ph.D. who for 34 years headed Procter & Gamble's world-renowned Market Research Department; Mary Kay Ash, who built a cosmetics empire through the force of her own energy, originality, and generosity to her sales force; Ferdinand Eberstadt, the tough, hard-driving genius of American mobilization during World War II; and June Martino, whose crucial contribution as "Vice-President of Equilibrium" at McDonald's was rewarded by the gift of 10 percent of the company's common stock.

Interspersed with the company-centered chapters are five brief "overview" chapters-one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and , most recently, computers, Silicon Valley, and the Internet.

Featuring thirty-five striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration. ...show less

Edition/Copyright: 00
Cover: Paperback
Publisher: Harlan Davidson, Inc.
Published: 01/28/2000
International: No



List Price: $21.95
Used $5.00
Used
Save $16.95 (77%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 13 hours and 53 minutes and it ships by Noon CT tomorrow!
New  Currently Sold Out
Marketplace sellers starting at $1.99

30 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for American Business, 1920-2000 : How it Worked
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (30)  |  New (3)  |  Like New (2)  |  Very Good (7)  |  Good (15)  |  Acceptable (3)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
GreenEarthBooks
Portland, OR
Seller Rating: 4.5
Only slightly differentiated from a new book. Undamaged cover and spine. Pages may display light wear but no marks. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle a ...show morend Reuse. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Wonder Book
Frederick, MD
Seller Rating: 4.5
Good condition. Highlighting inside.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Blue Cloud Books
Phoenix, AZ
Seller Rating: 4.6
This book shows minor wear and is in very good condition. Blue Cloud Books ??? Hot deals from the land of the sun.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Clean Earth Books
Atlanta, GA
Seller Rating: 4.4
FREE TRACKING/DELIVERY CONFIRMATION ON ALL ORDERS! ! A great value for the avid reader! GOOD can range from a well cared for book in great condition to average with signs of slight wear. Overall, Al ...show morel text in great shape! Ships Safe, Secure, & Fast! 100% MONEY BACK GUARANTEE! ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
thriftbooks-com
Saint Louis, MO
Seller Rating: 4.5
Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Silver Arch Books
St Louis, MO
Seller Rating: 4.6
Book shows a small amount of wear - very good condition. Selection as wide as the Mississippi.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Free State Books
Halethorpe, MD
Seller Rating: 4.6
This copy shows very minor wear. Free State Books. Never settle for less.
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
MotorCityBooks
Brownstown, MI
Seller Rating: 4.6
Straight spine with no creases. Cover has no damage and pages show little wear. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Sierra Nevada Books
Reno, NV
Seller Rating: 4.6
Very good condition - book only shows a small amount of wear. Biggest little used bookstore in the world.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Yankee Clipper Books
Windsor Locks, CT
Seller Rating: 4.6
Book shows a small amount of wear to cover and binding. Some pages show signs of use. Sail the Seas of Value
Page:   1     2     3     |   Next >
Close
Close
Close