Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account

American Business, 1920-2000 : How it Worked - 00 edition

American Business, 1920-2000 : How it Worked (ISBN10: 0882959859; ISBN13: 9780882959856)
ISBN13: 978-0882959856
ISBN10: 0882959859

Summary: Unique in the market for its breadth of coverage and depth of analysis, this uncommonly readable new book by Pulitzer Prize-winning author Thomas K. McCraw is destined to become a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars.

Five of the book's ten chapters provide deft examinations of representative companies and the remarkable people who led them. The firms considered include McDonald's, Procter & G moreamble, Boeing, General Motors, and Ford-all of which began as entrepreneurial startups and grew to become big businesses-their success stories counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but now all but extinct.

Unforgettable portraits of dazzling entrepreneurs such as Henry Ford, Alfred Sloan of General Motors, David Sarnoff of RCA, and Ray Kroc of McDonald's are supplemented by lucid sketches of a cast of less famous but equally fascinating characters such as: "Doc" Smelser, the eccentric economics Ph.D. who for 34 years headed Procter & Gamble's world-renowned Market Research Department; Mary Kay Ash, who built a cosmetics empire through the force of her own energy, originality, and generosity to her sales force; Ferdinand Eberstadt, the tough, hard-driving genius of American mobilization during World War II; and June Martino, whose crucial contribution as "Vice-President of Equilibrium" at McDonald's was rewarded by the gift of 10 percent of the company's common stock.

Interspersed with the company-centered chapters are five brief "overview" chapters-one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and , most recently, computers, Silicon Valley, and the Internet.

Featuring thirty-five striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration. less

Edition/Copyright: 00
Cover: Paperback
Publisher: Harlan Davidson, Inc.
Published: 01/28/2000
International: No

Other Editions of American Business, 1920-2000 : How it Worked:

List Price: $21.95
Used $6.59
Save $15.36 (70%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Order this book in the next 4 hours and 44 minutes and it ships by Noon CT today!
New  Currently Sold Out
Marketplace sellers starting at $1.99

41 more offers below.

The Marketplace on
Additional Sellers for American Business, 1920-2000 : How it Worked
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (41)  |  New (2)  |  Like New (4)  |  Very Good (5)  |  Good (25)  |  Acceptable (5)

+$3.99 s/h
Add marketplace to your cart
Wonder Book
Frederick, MD
Seller Rating: 4.64
Harlan Davidson, 03/01/2000, Paperback, Brand New! Shrink wrapped!
+$3.99 s/h
Add marketplace to your cart
chicago, IL
Seller Rating: 4.33
2000 Trade paperback Pre-owned but in excellent condition and only minimal sign of usage. Ships within 24 hours. Browse our storefront for all available titles. Trade paperback (US). Glued binding. more270 p. Contains: Illustrations. Utah Centennial Series. Audience: General/trade. less
Page:   1